Today, 25 years after the introduction of .com, at 2:00pm EDT, a new era of the Internet was born -- an era where the name of your website, business or brand is based on what you really want and need - not just what's left over!

.CO is the new web address that gives you a truly global, recognizable, and credible option for branding your online presence. It’s the online space where possibility meets opportunity; where people can fulfill their dreams and the world's next great enterprises will have a home.

With with unprecedented rights protections for brand owners; leading edge technology (powered by Neustar); and an exclusive global distribution network comprised of the world’s leading registrars - we are determined to ensure that .CO becomes the world's next premier web address.

To celebrate the upcoming launch of the .CO domain, and raise money for charity, .CO recently auctioned off the first one letter .co domain, www.e.CO – which garnered $81,000USD and quickly gained the attention of the blogosphere – being featured on TechCrunch and other industry leading publications. And today, the news broke of the $350,000 sale of O.CO to the e-commerce giant Overstock -- which now simply "O"wns the letter "O" in .CO! Overstock is the O Company. What better name than O.CO!?

.CO is a brand new, wide-open name space where you can actually get short, memorable, meaningful domain names. But this won’t be the case forever. The race to the swift begins now. Those who are ready will have the opportunity to secure some of the most valuable pieces of Internet real estate in history. Those who are not will miss a golden opportunity – and will likely spend the next 25 years scratching their heads and wondering "how on earth did I miss my chance to get the perfect domain name -- Again!?"

We are proud to celebrate our launch by sponsoring This Week In Startups, with Jason Calacanis, which is streaming LIVE right now and for the next couple of hours! http://thisweekin.com/live/ -- CHECK IT OUT! We'll be a regular sponsor of Jason and his rotating group of guest experts who will share their take on the best, worst, most outrageous and interesting stories from the world of Web companies.

Looking to start your own company? Need strategies for improving your business or brand? Just want to catch up on what's happening in Silicon Valley and beyond? Stick with us as we hang with Jason and his crew at http://thisweekin.com -- focusing on both Startups and Venture Capital over the next several months; and pitch in to help us to create .CO into the online web address of choice for the world's next great enterprises.

Thanks for your support and Welcome to the .CO ERA!