Overstock.com Acquires O.co Domain Name for $350,000

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Overstock.com Acquires O.co Domain Name for $350,000

jul. 20th | by Lori Anne Wardi | comments (0) | add a comment

We are thrilled to announce that the e-commerce powerhouse Overstock.com Inc (Nasdaq: OSTK) has acquired the domain name O.CO and related URLs for USD350,000. Once launched, the O.CO website will carry all of the same products and have the same features as Overstock.com. Among other things, the company expects its new web address to enhance brand recognition and retention and make it easier for shoppers to find its products and services online. Overstock.com chairman and CEO Patrick Byrne commented: "In the new era of the Internet, where short and memorable web addresses are critical for capturing the attention of mobile and socially connected Internet users, our O.CO web address will help to reinforce our brand and expand our business among these audiences." Much more fanfare to follow... I'm sure! : )

Go O.CO!