Big week for .CO: Great article by the BBC, Overstock apparently branding their international sites with O.co, and now GoDaddy testing .CO as the default domain extension.
The Go Daddy test is exciting. Permanent? Not yet. While we have a great and expanding relationship with Go Daddy, we do not expect .CO to remain as the default TLD on a permanent basis. In fact this is only a test to measure conversions, customer feedback, and much more.
It's definitely a HUGE step in the right direction, but a lot of things must come together before you will see .CO permanently listed as the default option on most of the global registrars. Namely, we need to continue executing our strategy of creating awareness, driving growth, and demonstrating use. We have initiatives for each of the three pillars of our strategy (including some of the things you've seen this week), but we are far from coming full circle.
Do not forget: this is a marathon, not a sprint.
Off to San Francisco to the Web 2.0 Summit. Big announcement brewing. Stay tuned.
Oh, and by they way, if you're already having a rough time figuring out what to get your friends for Christmas, we solved all your problems: www.GiveA.co.
Learn about our .COmmunity and how others are using .CO to build a next-level Internet.go.co
View our local website that features news, blog posts, events and information about .COM.CO cointernet.com.co
Find your ideal .COM.CO domain and serve the people of Colombia with a reliable and secure web address. dominios.com.co
Comments
I've been focusing on depletion of IPv4 addresses, instead of the actual domain names. Very sensible of GoDaddy: meaningful yet convenient length high-level .COM domain names are getting scarce.
It is a happy coincidence that Sitio Web Columbia is the official country owner for the .CO domain! Much more intuitive to make the switch from .COM to .CO as compared to the other choices from ICANN.
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