Due to a massive influx of applications, the .CO Registry announced that it has extended the Landrush phase by three days from July 13th to July 16th – at 12:00 Noon EDT. The extra time will give anyone interested in securing high priority .CO domain names an extra few days to do so before .CO domain names become available to the general public on July 20th.

Unlike the .CO Sunrise, which was narrowly defined to give registration priority only to brands requesting exact match domain names, the Landrush lets brand owners secure all variations of a related trademark that may not have been available during Sunrise.

The opportunity to secure high priority domain names during the .CO Landrush isn't only available to those with trademark rights --it's available to anyone with an interest in securing a particular .CO domain name. Parties that are typically interested in securing domain names during the Landrush phase of a new domain launch include trademark holders; owners of high value domain name brands in other domain extensions; and entrepreneurs, agencies, web developers, VCs, and others interested in protecting, extending and developing new and existing businesses and brands online. 

Beyond brand protection, the real value of the .CO Landrush is that it gives you the opportunity to secure valuable, industry-defining keyword domain names that can be used to help drive traffic and generate consumer awareness about your business, product, service or brand. Owning and leveraging the premium keyword domains that define your industry, category or niche is not only a smart business strategy that you can proactively use to build and grow your online brand -- but also a great hedge to ensure that your competition doesn’t do the same!

The Landrush phase is not first come, first serve. Instead, if more than one application for the same domain name is received during the Landrush, the domain name will be allocated to the highest bidder.

To take part in Landrush ,please reach any one of our 10 .CO Accredited Registrars (www.COinternet.co/registrars/co-registrars), or one of their fantastic resellers.  But hurry, Landrush ends on July 16th!  After that - it's going to be every man and woman for him/herself -- as the .CO Registry "opens" for the general public on the 20th of July on a first-come, first-served basis.

Landrush is a rare opportunity to protect and extend your brand in the .CO domain before the rest of the world– don’t miss your chance to be there from the start!